Powerofu Sg As part of its ongoing 50th anniversary celebrations, NTUC Membership has launched a month-long campaign to offer its members new rewards and benefits. Titled "Truth and Dare with Power of U", the campaign is created by The Gate Worldwide to show a ‘lighter side' to NTUC Membership. The campaign brings a fresh communications perspective designed to engage PMEBs. It unveils a range of exclusive privileges offered by NTUC's Social Enterprises and corporate partners of NTUC Membership, such as $50 adult tickets at.
Universal Studios, $5 weekend tickets at Cathay, 50% off golf packages at Marina Bay Golf Course, and many others. There is also a range of engaging events on Facebook & shopping mall road-shows throughout May to enable new members to join us," Vivek Kumar, director & head of membership, National Trades Union Congress, said. The campaign has rolled-out in the form of print ads placed in the Straits Times and Lianhe Zaobao, an interactive website and social media initiatives on its Facebook page.Media planning and buying for the campaign was also done by the Gate Worldwide.
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