carlos santanaWe have come together because I love the tequila,” Santana said in a press release. “Passion, dedication and integrity is what attracted me to Casa Noble Tequila. I feel at home with my new family at Casa Noble. They strive for excellence and don’t take shortcuts. Just like the music of Santana, one note or one drop… they are the same thing. You have to feel each note from your heart. “When I visited the distillery, I immediately felt spiritually connected to the Hermosillo family and Casa Noble. Together we celebrate the gift of life and all of the blessings that come with it. Together we can all make a difference in the world.” Santana has previously launched a women’s shoe line called Carlos, and the “inspired-by” restaurant chain Maria Maria donates to his charitable work.
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