Apple 10Th Anniversaryarlier this week, BGR cited a “solid” source concerning a possible “major product launch” in conjunction with the 10th anniversary of Apple retail. Details focused on mysterious “hardware” that had already been received, overnight shifts this weekend, black helicopters curtains, and the always insanely tight security. Of course, the longtime.

Appleologist would be rightly be skeptical at the company launching a new product on a Monday, unless the new product was the Apple Store itself. Like pieces in a puzzle, additional rumors are putting together a picture of a new retail experience to start the second decade of the Apple Store. 9to5 Mac has coined it the “Apple Store 2.0 event.

citing a source that provided “a load” of tantalizing unconfirmed information. 9to5 Mac asserts the new retail experience has been in planning for a while, led by CEO Steve Jobs and VP of Retail Ron Johnson. That makes sense, as the original Apple Store design was heavily influenced by those two. Supposedly, Apple industrial design wizard Jonathan Ive has also been involved with the planned changes.