YellowPages Singapore to boost its ZapCode advertising offering, has signed an agreement with Yellow Pages to leverage on the latter's pool of subscribers. From September 2008, 1.4 million households and businesses in Singapore will receive their 20082009 edition of Yellow Pages Buying Guide with thousands of ZapCode ads in its pages. are seeking different platforms from which to connect to their customers and we want to present ZapCode as a versatile communication and marketing tool for them. The code can be placed on any medium, from posters to T-shirts to websites," Leslie Fong, Senior EVP of SPH's marketing division. ZapCode, which is available in newspapers, magazines, movie theatres and Amex Selects dining booklets, will soon appear in places such as websites, schools, shopping centres, pubs, and bills.
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