Stakeholder Framing Ze Kun Chen, a 10-year-old in China, is using 3D modeling software to help his family’s display framing business. By creating visual representations, Chen was able to help customers better understand the designs. On the higher end, Dyer Architects won the contract for the OZ project, a new mall in Russia, through use of visualizations of the firm’s ideas for the mall’s lighting design. The visualizations allowed stakeholders to maintain the original intent as the project progressed.
Scott Wilson Group has taken another interesting approach to visualization. It uses software to model and demonstrate the ways that the sun’s position can affect a driver’s visibility. The firm then takes these insights and uses them in their infrastructure design work, and uses the visualizations to win community support for projects. Similarly, Parsons Brinckerhoff created a transportation simulator that let the public explore its designs for Doyle Drive in San Francisco years before construction was complete.
New visualization tools are are also changing the way design is taught. Yale School of Architecture, for example, is teaching students to work with the sorts of 3D design tools normally used in films and animation to create more interesting forms and textures. Mark Gage, an associate professor and assistant dean at Yale, has said that traditional modeling tools have lead architects’ creations to be uniformly smooth and seamless. Newer technologies are enabling designers to create more textures.
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